I'm a New York based digital product designer.
I employ strategic thinking to build businesses and craft experiences.
I helped visualize a rebranded Grubhub with Wolff Olins. The rebrand touched every aspect of Grubhub’s brand experience from marketing to sales to product. My role was visualizing how the new brand identity could reshape the digital product offering. As the vision was defined and a visual identity started taking shape, I designed a series of user flows to demonstrate how a reimagined Grubhub product could evolve to help bring people closer to the food they love.
I worked with the Google Material Design team to iterate on the Material Design visual language. My role was to develop a series of vignettes to help conceptualize and visualize how an evolving design language could inform the design of new products. To this end I used the design of a music streaming app as a sandbox to test some ideas.
Matcha was an upstart in the luxury women's wear space, but wanted to create a brand that felt like it had an established legacy. I created the Matcha branding package and interactive experience with the goal of designing something that immediately embodied the gravitas and authority of timelessness but left room to grow. The brand’s ethos embraced the complexity of the life of a modern urban woman and to suit this the site was designed to be minimal and feel effortless to use regardless of platform.
TREC is designed around a simple value proposition - it allows its globe-trotting users to land in a new city and immediately connect with friends nearby. I worked with TREC's founders to design a minimal version of the app with the goals of validating this initial value proposition and creating a design system and toolkit that could evolve over time as the company grew into a player in the travel and lifestyle space.